Ed Manson — Head of Product Design
Ed Manson — Head of Product Design
I’ve spent over a decade working across agencies, startups and scale-ups, helping turn complex business problems into digital products that people actually want to use.
Today, I lead product design at Bettor Faster, setting the design direction, developing the team and working closely with clients across product strategy, design and delivery. I’m still hands-on with the work, from shaping early ideas through to designing and overseeing the final product.
We’re an AI-first company, so AI is a big part of how I work. I design AI-powered products for clients and use AI throughout the design process, from exploring ideas and solving problems to improving how teams work and deliver.
At the core, though, I’m still a product designer. Good products start with understanding the problem, the people using them and the business behind them.
Head of Product Design • October 2026 to Present
Lead the product design function, setting design direction, standards and ways of working across client and internal products.
Lead and develop the design team while remaining closely involved in projects, working with clients and cross-functional teams across product strategy, design and delivery. I also support business development and pitches, and help shape wider product strategy.
As an AI-first company, I lead our approach to AI product design and the use of AI within the design process, exploring new tools and technologies and how they can improve both the products we build and how we work.
Product Design Lead • July 2025 to October 2026
Led product design across client projects, primarily in iGaming alongside fintech and gaming.
Worked closely with clients and cross-functional teams across the full product lifecycle, from early product strategy and problem definition through to design and delivery.
Provided design direction across projects while helping develop the team’s approach to AI, new tools and more efficient ways of working. Continued to work hands-on while taking increasing responsibility for client relationships and project direction.
Senior UX Designer • May 2023 to July 2025
Led UX and product design across client projects, working closely with clients and cross-functional teams from early problem definition through to delivery.
Focused on turning complex requirements into clear, considered digital experiences, balancing user needs, business goals and technical constraints.
Worked across a range of iGaming, fintech and gaming projects, taking increasing responsibility for client relationships, design direction and the quality of the final product.
Senior UX Designer • May 2018 to May 2023
Led UX and product design projects from early strategy through to launch across sectors including education, healthcare and defence.
Worked closely with clients and cross-functional teams to understand complex problems, define product opportunities and create user-centred digital experiences.
Managed and mentored junior designers while helping teams maintain a clear focus on user needs, business goals and the quality of the final product.
Interaction Designer • Nov 2016 to May 2018
Led interaction design across client projects in hospitality, healthcare, finance and other sectors.
Worked across the full design and development process, from user research and requirements gathering through to implementation, working closely with clients and cross-functional teams throughout.
Focused on creating clear, intuitive experiences while balancing user needs with business and technical requirements.
Interaction Designer & FE Web Developer • June 2014 to Nov 2016
Worked across both front-end development and interaction design, primarily building WordPress and Shopify websites for clients.
Combined development skills with a strong focus on UX, UI and interaction design to create websites that were visually considered, easy to use and effective for the business.
Worked closely across design and development to take projects from initial concepts through to finished websites, balancing user needs, technical requirements and commercial goals.
Interaction Designer & FE Web Developer • May 2013 to May 2014
Worked across the design and development of responsive websites and mobile applications for a range of client projects.
Developed a strong foundation in visual design, interaction design and front-end development, working across the full process from initial concepts through to implementation.
Interaction Designer & FE Web Developer • Jan 2013 to May 2013
Worked across the design and development of responsive, bespoke websites, contributing to both visual design and technical implementation.
Built hands-on experience with HTML, CSS, jQuery, JavaScript and PHP, developing an early foundation in both front-end development and interaction design.
Junior Web Designer • Sep 2011 to May 2012
Worked alongside senior developers on the design and development of WordPress websites for clients.
Built a foundation in web design, responsive layouts and content management systems while gaining experience working as part of a wider design and development team.
Interactive Multimedia Design
Product Design
Leadership
AI & Emerging Technology
Technical Foundation